How do you help maintain the integrity of an iconic brand?
We have worked with TfL for the past six years as part of a select framework of creative partners selected after an extensive process. As you expect from an organisation delivering over 30 million journeys per day, brand consistency and clear communication is imperative across all aspects of their operation. We have worked with TfL to create a range of output from strategic plans, stakeholder engagement material and various levels of infographics. Transport for London is of course one of the largest and most complex transport systems in the world. Famous for its iconic design the TfL brand and visual identity is very carefully managed and we feel privileged to be one of a handful of design companies trusted with this brand.
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