How do you create a brand that brings positive energy into the net zero world?
Swoop is a new player in the waste-to-energy sector, turning waste into a force for good. Their ambition is to disrupt a technical, often overlooked industry by making it more visible, more engaging and more optimistic. They needed a brand that could embody this bold mission. We worked closely with the team to build a confident identity that sets Swoop apart from its competitors. The brand guidelines we developed define a strong visual system: a striking logo, a bold colour palette, and flexible typography that gives them the tools to communicate with clarity and consistency. More than just a visual refresh, the brand positions Swoop as a disruptor with purpose. It captures their spirit, modern, direct and unapologetically bold while opening up conversations about how waste can play a vital role in achieving net zero. The result is a hero brand with the power to inspire action and drive change.
