Changing the way we move
Southwark Council’s Streets for People initiative encourages residents to choose active travel and public transport, reclaiming streets for people and nature. The animation starts with minimalist motion-graphics metaphors that capture the dynamic shift needed, avoiding chaotic, congested imagery to keep the message positive and constructive. It then opens into colourful, people-focused scenes that imagine a vibrant, sustainable future. The tone stays clear and uplifting throughout, inspiring small changes that lead to a bigger collective impact.