When the London Borough of Southwark set out to shape their 2030 vision, they wanted a brand that could carry big ambitions without losing the human touch. We helped them create just that. Built around the idea of Creating Lives Together, the identity reflects the voices of thousands of residents who helped shape the strategy. We developed a flexible visual system including a logo, strapline, colour palette, icons, infographics, and templates which brings clarity to the six core goals, from decent homes to a healthier environment.
The brand is designed to work hard across all channels, web, print, social, and events, while staying accessible and engaging. It’s a toolkit the council can use and adapt as the strategy evolves. This project shows how design can bring a shared vision to life—making it real, relatable, and ready to inspire action.
