How do you create a brand that connects heritage sites while celebrating their individuality?
Welwyn Hatfield Museum Service approached us to help redefine the visual identity for Mill Green Museum and Working Mill and the Welwyn Roman Baths, two distinct but connected sites under the borough’s museum offer. Our brief was to develop a unified yet flexible brand system that would celebrate each location’s unique character while clearly presenting them as part of a cohesive service. Working closely with the council’s team, we created a vibrant new identity, supported by a full suite of visual assets and design applications. The result is a fresh, engaging brand that strengthens community engagement and enhances visitor appeal.
