Breaking down Whole Genome Sequencing process
The NHS Genomics Education Programme helps healthcare professionals understand how genomics is transforming clinical practice. We were asked to produce an explainer on the Whole Genome Sequencing (WGS) process, from sample to report. We drew a continuous pink line from GEP visual identity to guide viewers through each step of the process with clarity and minimal visual noise, making complex science feel simple and engaging. With precise motion, clean layouts and a restrained colour palette, the animation create confident, accessible storytelling that helps healthcare professionals see how genomics is transforming clinical practice.
Promoting workforce survey
By contrast we also created quick and simple icons and typography in motion to invite healthcare professionals to reflect on their training needs and participate in a survey.