How do you bring art, science and storytelling together to celebrate 100 years of trees?
For Forestry England, we created Drawn to Nature, an exhibition and trail marking the centenary of Bedgebury National Pinetum. The project connected the worlds of botanical art and conservation through a series of large-format exhibition panels, sketchbooks and wayfinding materials displayed across Westonbirt Arboretum. Each element was designed to inspire curiosity, invite participation, and make complex botanical stories easy to engage with. Using colour, illustration and tactile print finishes, the designs balance visual beauty with clear information, celebrating the artistry of the Florilegium Society and the enduring importance of conifer conservation.
